DKT India uses a network of responsive sales representatives to distribute condoms and other family planning products to districts throughout India using dynamic social marketing.
PASMO Panama
Target geography
Target Population
Health focus
- Family planning and reproductive health
- HIV/AIDS
Summary
PASMO/Panama began its operations in 2003 focusing their efforts on sexual health with an emphasis on preventing HIV and sexually transmitted infections, improving the availability of and access to products that promote health, and promoting healthy behaviors through the tools of social marketing.Program goals
PASMO/Panama's mission is to improve the health standards of low-income populations, promoting healthier behavior, and facilitating access to high quality health products and services at an affordable price. It believes in the power of the market and market mechanisms to contribute to sustainable improvements in the lives of vulnerable people.
Key program components
This program is directed at men who have sex with men (MSM), female sex workers (FSW), clients of sex workers-including mobile populations such as transport drivers, and uniformed service members, persons living with HIV (PLWH), and indigenous populations. Message integration utilizes the ABC method-abstinence, be faithful to your partner, and correctly and consistently use condoms-where abstinence is the only method 100% effective in preventing the spread of HIV and STIs. The reduction of partners and correct usage of condoms are promoted as behaviors indispensable for the reduction of the risk of infections. The program also includes empowerment for the respect of human rights and reduction of social stigmas and discrimination.
PASMO Panama confirms its mission to improve the availability and access to condoms and water based lubricants through the marketing and sale of the brand VIVE. The greatest focus is in the zones of commercial sex work, and in areas with high risk populations.
As products for mass consumption, VIVE condoms and lubricants are found in traditional commercial outlets like supermarkets, convenience stores, and pharmacies. Additionally, items are for sale in bars, discos, motels, hotels, and night clubs as these areas are considered to have traffic from high risk populations. PASMO’s VIVE brand is top in the mind of Panamanian consumers and last year VIVE LUB was introduced with complete success.
See here for more PASMO programs highlighted on the CHMI database.
Financials
Reported Results
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