Not-for-profit
Year launched: 2007Established in 2007, AIMI aimed to reinvigorate the importance of early exclusive breast feeding during the first 6 months and an extension of two years or more when possible.
AIMI is crucial as government, community and private sectors have inadequate knowledge on the importance of exclusive breast feeding. To socialize the importance of lactation, AIMI establishes a regular education program about exclusive breast-feeding and baby supplementary feeding. Additionally, AIMI goes to offices where they socialize the importance of exclusive breast feeding amongst white collar female workers. AIMI membership is open to all mothers who care about the importance of exclusive breast feeding in Indonesia. The core program they offer is called Rumah ASI or the house of exclusive breast feeding. Through Rumah ASI program, local AIMI members gather regularly and support their peer members especially those who are beginners in exclusive breast feeding. Additionally, Rumah ASI also serves as information and training center for pregnant and lactating mothers on exclusive breast feeding and other pertinent activities. This first mother support group in Indonesia also grasps public attention from social media campaign such as Facebook and Twitter under ASIforbaby account. They regularly communicate the latest issue on breast feeding to their 7000 followers particularly the working mothers who have internet access. AIMI also encourages their members or followers to share their breast feeding experience to the other peer members. AIMI has successfully advocated the exclusive breast feeding for private offices. Nia Umar,an AIMI official noted that 90 percent of private companies in Jakarta provide lactation rooms for their female staffs. Most importantly, AIMI is also actively advocating against unethical baby milk formula advertisements through media monitoring and newspaper editorial as well as parliamentary advocacy. In the future, AIMI hopes private companies will deliver their commitment to female workers through establishing lactation friendly day care facilities. The Rumah ASI program currently has 7,000 members.
