Country of Operation
Target income level
- Lower-middle income (20-40%)
- Middle-income (40-60%)
- Primary care
SummarySevamob provides services to bottom of the pyramid consumers in India through a subscription-based model in which doctors visit patients' homes on a monthly basis for regular check ups.
Sevamob seeks to provide healthcare and financial assistance services to low-income families in India.
Key program components
Sevamob's healthcare service is delivered by a field team which consists of a dental doctor and sales rep. Once a patient is subscribed to Sevamob's scheme, the teams pay a visit to their homes with Android tablets. These tablets have a mobile software which can operate even without a wireless network so that it can achieve access in the most rural of areas, and sync the collected data with records at the main office and call center. The teams are supported by MBBS doctors, a 24x7 call center and a network of 3rd party service providers (including clinics and hospitals). Patients can also use the call center and 3rd party service providers (as of March 2013 there were 12 in network) when in need of immediate assistance.
As of March 2013, Sevamob had signed up 2,100 subscribers with the company (with 90% on the basic plan), covered by 4 field teams. For 100 rupees (US$2) a month, their basic subscription plan includes home-based primary care and accident insurance. For a total of 150 rupees (US$3) a month, the premium plan also includes insurance to cover in-patient care, which covers up to 30,000 rupees (US$750).
Sevamob claims a monthly subscriber retention rate of 80%. Through their subscription revenues, the company generates over USD$1,000 per month and brings in an additional 20 percent through customer referral fees paid by local health clinics and specialists.
In March 2013 Sevamob started "Seva Angels," an initiative which enables people to sponsor the primary healthcare of either children in orphanages or elderly people in old age homes. Once subscribed for just US$48 per year, a sponsor is able to monitor the health status of who they are supporting online as Sevamob updates the health record and picture of their patients after each visit.
As of 2014, Sevamob is operational in four districts and has 5000 mobile clinic subscribers and 5000+ telehealth subscribers.
Future Directions: With 19 employees, Sevamob sees the potential of additional revenue coming from the aggregate level data they collect being available to companies interested in working in rural areas. Furthermore, Sevamob sees their healthcare focus as a stepping stone to be incorporated in models, such as micro-savings, which apply themselves in advancing the status of India's poor.
By 2016, Sevamob plans to have 1,20,000 subscribers. The program is also looking for the additional funding to increase administrative support and their marketing capabilities. Previously, Sevamob was mainly targeting rural areas, but the program now looks to move more into urban areas, selling bulk subscriptions to schools, employers, women's organizations and labor unions. With this model, Sevamob expects that each field team will be able to cover 1000 patients. In addition, Sevamob is exploring replication of the model into Sub-Saharan Africa.
Revenue Sources: Membership/subscription fees
Shama Karkal, Madhavi Jayarajan, Swasti Health Resource Centre