: clients
Zindagi Mehfooz (Safe Life) Program
Zindagi Mehfooz (Safe Life) Program
Not-for-profit
Year launched: 2012Program Website
Country of Operation
Approach
Target geography
Target Population
Target income level
- Bottom 20%
- Lower-middle income (20-40%)
- Middle-income (40-60%)
Health focus
- Maternal, newborn and child health
CHMI PLUS Status
Profile Completeness Rating
Monitoring & Evaluation Reporting
Summary
Interactive Research and Development's Zindagi Mehfooz (Safe Life) program operates a phone based online immunization registry in Karachi, Pakistan, that utilizes radio frequency identification (RFID) tags placed on EPI (immunization) cards linked to a lottery prize for parents to bring young children in for timely and complete vaccinations.Program goals
Zindagi Mehfooz’s primary aims include increase enrollments in Expanded Program on Immunization (EPI), reducing loss to follow-ups and improve timeliness of follow-ups.
Key program components
IRD's Zindagi Mehfooz system uses client-side SMS reminders and a lottery system with cash prizes to improve age-appropriate immunization coverage. The Zindagi Mehfooz system, in addition to implementing initiatives that seek to improve health system quality (through accurate data collection and health record maintenance) and health worker motivation (incentives based on total children vaccinated), uses this combination of reminder and incentives strategy to encourage parents to make the trip with their child to a vaccination facility multiple times over the course of the first two years of their infant's life.
Currently, over 40,000 newborns and infants are enrolled in the program in several EPI clinics and centers. IRD was one of eight groups selected from around the world through the United Nations Secretary General's Every Woman, Every Child initiative to scale-up mobile health (mHealth) technologies in support of the Millennium Development Goals (MDGs). The grant is funded by the United Nations Foundation and the mHealth Alliance. Technical support is provided through the World Health Organization.
Scale
Technology
Financials
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Parent Organizations
- Interactive Research and Development (IRD)Not-for-profit
- United Nations Foundation-mHealth AllianceNot-for-profit