The Baby-Friendly Hospital Initiative is an effort by UNICEF and the WHO to designate maternity facilities as 'baby-friendly' by ensuring they do not accept free or low-cost breastmilk substitutes, feeding bottles or teats, and have implemented 10 specific steps to support successful breastfeeding

Mother Bles Birthing Clinics (MBBC) are networks of PhilHealth accredited birthing health facility started in Leyte Province. KaKaK Foundation, which serves as the non-profit private partner, manages the general requirements of all birthing clinics, including PhilHealth accreditation and marketing.

The program focuses on strengthening the quality of newborn care in low-resource settings.. By providing appropriate medical devices and staff training, ensures these facilities can save the lives of infants suffering from common and easily treatable newborn conditions.