Alive & Thrive is a five-year (2009-2013) initiative to improve infant and young child feeding (IYCF) practices by increasing rates of exclusive breastfeeding (EBF) and improving complementary feeding practices.

The Blue Star Programme (BSP), a social franchise networking private sector providers, was established in Bangladesh by the Social Marketing Company (SMC) in June 1998 in order to improve access to quality health care services.