Informal sector workers

PASMO Guatemala

PSI/Guatemala was founded in 1997 to improve prevention of HIV/AIDS using social marketing, as part of PASMO (Pan American Social Marketing Organization). Since then, PSI/PASMO Guatemala has added voluntary counseling and testing (VCT), youth HIV projects and family planning (FP) to its portfolio.


Antigua and Barbuda, Barbados, Dominica, Grenada, Saint Kitts & Nevis, Saint Lucia, Saint Vincent & the Grenadines
PSI/Caribbean is responsible for implementing the HIV and AIDS component of the CARISMA project in the Eastern Caribbean and Belize. PSI’s success in the region has been achieved through a unique and innovative partnership strategy that complements existing activities of local NGOs.


Burkina Faso
PSI established PROMACO in 1991. Its programs target mobile populations, commercial sex workers and women. PROMACO estimates that in 2008 its products and services helped avert 1,367 cases of HIV and 49,313 unintended pregnancies.


PSI/PASMO Belize was founded in 1999 to work in HIV/AIDS prevention and foster sexual and reproductive health using a social marketing approach that utilizes targeted research and innovative social marketing strategies in the areas of BCC and product sales.

Uplift Mutuals

Uplift Mutuals is a pioneer in community-owned health micro insurance schemes with over 200000 and more lives covered across eight locations in India.Being a mutual model Uplift designs and develops a robust community owned health risk management model that incorporates an ecosystem approach to build access to quality healthcare and preventive services in addition to insurance.

Jacaranda Health

Jacaranda Health is a Kenya-based social enterprise that combines business and clinical innovations to create a fully self-sustaining and scalable chain of maternity clinics. The clinics provide affordable, high-quality maternal and child health services to poor urban women.


ProFemina is a fractional franchise in Madagascar that provides primarily family planning and reproductive health services.


Vimo SEWA is an integrated insurance program aiming to provide social protection for members of the Self Employed Women's Association (SEWA) to cover their life cycle needs through an insurance organisation in which they themselves are users, owners and managers of all services.

Yeshasvini Cooperative Farmers Health Care Scheme

Yeshasvini is a health insurance scheme for rural farmers and peasants in Karnataka state, India.

HIV/AIDS Prevention Among Plantation Workers

Fearing the devastating effects HIV/AIDS may have on workers on its oil palm plantations, Unilever partnered with the Ghana Social Marketing Foundation (GSMF) to improve the company's existing HIV/AIDS workplace program.